Why we care: The new ad type could help you get yours, or your clients’ clinic right in front of patients using Microsoft’s vast ad network.Īnd if you haven’t had healthcare providers in your client list until now, you can use this news to start pitching. Who can use the ads: Doctor and Clinic Ads are currently available in several markets, including Australia, the UK, the US, India, Germany, France, and Canada. So the more data you provide, the better. Microsoft says these rich placements are “dynamically generated” based on feed file data such as your service types and location. Show me where it hurts: These “intent-triggered” ads can position your services based on users’ search queries, including conditions, symptoms, specialists, and more. Microsoft is rolling out Doctor and Clinic Ads to help medical service providers promote their practices. MICROSOFT New ad type for healthcare services just checked in Hot take: But if you’re running ads, the platform’s official video series seems like a time-efficient way to refresh or even boost your video ads game, which could work for platforms outside Twitter, too.Īnd given that Twitter’s current situation might make buying ads on the platform cheap, it could be a good time to try more ads on the platform…. Even worse, a steep price increase like this could drive out a bunch of useful apps that can’t afford the new plan. The videos-each less than two minutes long-could help you improve your video ads and boost your campaign performance.Ĭold take: Your favorite Twitter tools could get expensive. How many tools will survive and thrive with that kind of expense? We’ll see.Īt least there’s a new video course: Twitter launched an 8-episode educational series on “ creating unskippable video ads.”

Who can use the thermostat: Elon Musk tweeted earlier that Twitter’s free API has been “ abused badly” and hinted that a new paid plan was in the works.Īccording to leaked documents, the lowest API pricing plan will cost a staggering $42k/month-14 times higher than the previous highest pricing plan. It looks like the app plans to strip away the free access tier and throw on several significant price increases… The news out of Twitter HQ reminds us of our bedroom temperature: too cold one minute, too warm the next.

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